My Integrated Marketing Communications Campaign Project was done on the San Diego-based coffee shop, Better Buzz. I created a multi-sensory campaign that aligned with Gen Z consumers who seek the connection, emotion, and buzz they can’t create at home. Through this project, I strengthened my skills in understanding target market, building a brand/theme, and developed creative marketing and promotion events that cater to the goals on the company.

Click on the photo below to view my project.